YOU KNOW SOMETHING THAT GIVES YOU AN ABSOLUTE ADVANTAGE TO BEAT THE MARKET. YOU KNOW BUT NO ONE KNOWS. IT IS NOT A SECRET BECAUSE IT IS HIDDEN ALL AROUND US.
IT IS A SECRET OF THE UNIVERSE. KNOWING THE SECRET MAKES YOU FEEL YOU ARE SPECIAL BECAUSE NOW YOU KNOW SOMETHING ABOUT HOW THIS UNIVERSE WORKS.
KNOWING THE SECRET GIVES YOU A CONFIRMATION THAT WE ARE, THE MARKET IS A PART OF THE SYSTEM AND THE THEORY OF EVERYTHING MAKES SENSE. IT MAKES SENSE.
P.S. Discovery of the secret is like watching the movie "Knowing" 2009 Sci-fi/Thriller but more sophisticated.